Another room is full of pictures of paul smith's iconic boutiques and famous 'corporate stripes'
- plus a selection of the goods he sells in these shops, from shoes to toys...
'There is another area which shows all my shops.
I'm passionate about individuality, so there is lots of attention to detail.
the photographs are showing that every shop is different and got its own character.
I think this is really important in today's world where everything is so similar, so standardized,
and easily available everywhere.
hopefully people think that it's an interesting approach to retail.'
paul smith to designboom
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